THRYV with CAAM presents:

Heart-Centered Ayurvedic Practice in 12 months

Merging the heart and the head to create a successful and consciousness-based Ayurvedic Practice. 

with Marilyn Allen, MA


To be a practitioner in Ayurvedic Medicine is a special calling. It also takes many ideas and sources to create a path to success. One size does not fit all – You can create your own definition of SUCCESS. Finding your passion, taking responsibility, changing your thinking, creating your game plan, taking risk, challenging yourself, getting ready and financial stability all contribute to enjoying your work and your life. Join us and work together to create a cycle of success for yourself, your association and your profession.

You’ve invested time and money into gaining the knowledge and certification… 

It’s time to take the next step and actually launch your Ayurvedic Practice successfully!

Join us for this special Member Only program starting on June 19, 2023. Each online monthly meeting will be about 1 hour long and you will walk away with the knowledge needed to push through to the next step in building your Ayurvedic Practice.

Program Details

Heart-centered Ayurvedic Practice in 12 months is a robust step by step 12-month program designed to help new Ayurvedic counselors and practitioners begin their entrepreneurial journey, providing practical resources which will allow them to truly live their dharma through launching and running a legal, ethical Ayurvedic practice that also brings in money.

“A wise person should have money in their head, but not in their heart.”  Jonathan Smith


  • Take the first steps to running a legal, ethical, consciousness-based practice that honors body, mind, and soul for both practitioners and patients.
  • Gain a comprehensive understanding of navigating necessary paperwork, including electronic health records, HIPAA, rental agreements and more.
  • Learn how to Brand and Market their businesses in a way that is aligned with their dharma in order to inform their community of the healing services they offer. 
  • Develop the business skills and understanding necessary to effectively budget and handle the financial aspects of running a practice.
  • Get to know others on the same journey through the CAAM Slack Community. Here each will be able to share progress and challenges, ask questions, make new friends and colleagues, all while we walk hand in hand with you as your mentors.

Taking these steps together through CAAM helps to strengthen and support not only your individual Ayurveda career but also the larger Ayurvedic professional community.

We will be with you every step of the way!

A little about Marilyn Allen, MA

Marilyn Allen has worked in Complementary Healthcare Malpractice Insurance industry as well as teaching at Traditional Medicine schools for over 40 years. She has been the United States representative to the World Health Organization WHO since 2005.

This journey has helped to establish a set of diagnostic codes for Traditional Medicine. These codes were released in February 2022. At the beginning of this process, WHO said that Traditional Medicine would be the first to have a set of Diagnostic codes and that Acupuncture was opening the door for Complementary medicine.

This is happening now and Ayurveda is the next discipline of medicine to establish a set of diagnostic codes to be included in the International Family of Classifications. She also serves as the Editor of “Acupuncture Today” and teaches Practice Management classes in numerous Acupuncture schools across the US.

Program Schedule

Each online monthly meeting will be about 1 hour long on a Monday and participants will walk away with the knowledge needed to push through to the next step in building your Ayurvedic Practice. Participants will also have 24/7 access to the CAAM SLACK community where they can work through each step of the program, ask each other questions, workshop ideas, and get guidance from mentors. If you miss a class, don’t worry! The recording link will be shared with participants after so that you can review on your time. 

June 19, 2023 8AM-9AM PST

Mindset Regarding Undertaking the Journey of the Head and the Heart

Both your Head and your Heart are in different areas of your business.

  • What do you know, what are your talents?
  • What do you not know and need to learn?
  • Where are you going to learn it?

Get the tools to explore your: vision, lifestyle and your goals.Learn how to put it down on paper and break it down into actionable items.


July 17, 2023 8AM-9AM PST

Branding and Marketing Kick Off 

Branding, Marketing, Advertising, Public Relations –  Your CV and Communication Packet, and Social Media.

August 21, 2023 8AM-9AM PST

Setting up an Accountability Partner and Creating a Business Plan

How and what to write and who should see it? Capture the Vision in your Heart and let the abilities in your Head transform your vision into a reality that can be a living experience and service to those who visit you. Who should see it? How to determine your goals and create the roadmap to get there. Create the mindset and then the pathway of measurable items so you stay on track.


September 18, 2023 8AM-9AM PST

Budget and Financial:  Both Personal and Business Budgets  

How to set your fees and the mindset to ask for it. Finances are energy in your physical form. Learn to measure if you are on track or need to borrow one more time from either someone you know or your other businesses and funds. Learn how to make the Business self sustainable.


October 16, 2023 8AM-9AM PST

Paperwork or Information that Must be Collected

HIPAA, the how and what. We are part of a greater whole. Organizations set up in the government to safeguard the Consumer from exploitation. Healthcare has higher standards. Learn the requirements, tools and forms that are mandatory for all healthcare practitioners.


November 20, 2023 8AM-9AM PST

Delivering the Report of Findings to your Patient and/or Family Members

What to include in your Report of Findings and How you communicate it. All clients and patients coming to Ayurveda are familiar with the terminology. We have to explain things to them in a way that they can understand and use the knowledge when they leave our office. This is a mandatory requirement. Come and learn about how best to do this.

December – No meeting during December so that we can all spend time with family for the holiday

January 15, 2024 8AM-9AM PST

Safety- Managing your Elements of Risk, both Personal and in your Business

Understanding OSHA, ADA and the Joint Commission. These requirements are for the protection of the Consumer and you as a practitioner need to get into the mindset of how to protect yourself while following these guidelines.

February 19, 2024 8AM-9AM PST

The Mindset of Working with Other Professionals

Networking and  practicing the legal request of health Records from other Practitioners they are seeing. Do you request medical records for your patients? If not, WHY not? A list of 25+ reasons WHY to request records. A continuation of our discussion on sending for medical records.

March 18, 2024 8AM-9AM PST

Interfacing Documentation with Medical Records

Documentation creates credibility and respect for the Ayurvedic medicine and the trained providers. Discussing Benjamin Bloom and the classification of intellectual behavior that is important in learning. We will also discuss the four sections of documentation and how to write them.


April 15, 2024 8AM-9AM PST

Ethics: 10 Boundaries Not to Cross

Why TM providers are held  to higher standards. Working within your Scope and Ethics for an Ayurveda Professional.


May 20, 2024 8AM-9AM PST


Herbs are a very important part of the work that we we do. The regulations around Herbs are constantly changing and it is important for the Professional to be up on them so they can freely practice and offer their services.

June 17, 2024 8AM-9AM PST

Leadership and YOU


NOTE: CAAM reserves the right to adjust the topics and the order of the topics as we go through the program to maximize participant benefits at the end. 

Invest in your business

Starting February 20th we are offering this robust CAAM members only program for just $38 per month! This early bird annual deal will save you a total of $240 on this essential workshop.

What could you adjust on a monthly basis to save that $38? Skip going out to dinner once or twice a month for the next 12 months and invest the savings into starting your own Ayurvedic practice. 

Early Bird Registration Fee

Sign up now through May 7th, 2023 to get the best deal! (early bird ends midnight PST) 




ANNUAL (best deal!)

1 payment of $465.00

(breaks down to $38.00/month)

Registration Fee

May 8th, 2023 – June 17th, 2023





1 payment of $540.00

(breaks down to $45.00/month)